A TRIO of new creative industry start-ups in Hull are to have their journeys captured on film throughout 2017 to portray the ‘warts-and-all’ experience of starting a new business and to demonstrate the importance of the creative industries to the local economy in the UK City of Culture.
The series of short films, commissioned by the business support service Creative ENRG, will shadow graphic design company Diony Creative; illustration company Hull Truth; and the aerosol artists Spray Creative.
Diony Creative is a marketing and design start-up based in Hull’s Old Town. Their managing director Alistair O’Sullivan is fired-up about the film’s potential: “It’s an incredibly exciting time in Hull, which is why we felt it would be a fantastic opportunity to go for it, and start our own creative agency. A number of things have helped accelerate our growth as a business, Creative ENRG being one of them. They have helped us turn our creative idea, into a sustainable business in under 6 months – so to be to be part of this film gives us an opportunity to show how fulfilling and rewarding that experience has been.”
Mike Emberton, founder of illustration company Hull Truth, will also be featured in the film. He said: “Creativity is rooted in thinking ‘what if?’ However, turning an idea into a viable business venture involves tackling many obstacles along the way. This film will reveal how that can be done. There is a huge advantage in being involved with an organisation like Creative ENRG. They have a wealth of experience which they use to help their clients overcome the many challenges of setting up a small business. I would recommend anyone involved in starting a business to get their support.”
Spray Creative are the third business to be followed through their start-up journey. This collective of aerosol artists was founded to cater for a niche in the creative market replicating design briefs, corporate branding and imagery. They also offer a service of delivering aerosol art workshops to groups of all ages. A Spray Creative spokesperson said: “Creative ENRG have helped us turn our passion into a career path – a process that will now be captured on film. They offered us advice and support on how to make the first steps into business, knowing they are available to answer any questions has helped take a weight off our shoulders whilst starting up.”
The films will be available to view on: www.youtube.com/EnrghullUk
Creative ENRG is a 2-year Creative Industries business support service for Hull and East Riding funded by Arts Council England’s Creative Local Growth Fund and the European Regional Development Fund.
ENRG is available to anybody thinking about enterprise or who is already in business.